For anyone who loves Chipotle's burritos (or owns its stock like me), you might be aware of ShopHouse. It's a Chipotle subsidiary that serves Asian food Chipotle-style. You make a bowl filled with Asian ingredients. I have been wanting to go for a very long time, but it's only in DC and LA. I finally had the chance to try it out.
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| Menu |
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| My steak bowl. |
I liked it, but I have to say I'm not sure it will be successful. It's actually southeast Asian, not Chinese or Japanese. That means it's spicy and somewhat sour. It's a big shift for American taste buds. They might have had better luck creating teriyaki chicken or other Chinese-American favorites. I guess we'll see if it rolls out nationwide.
I hope it works out for my sake! (my mouth and my investment accounts)
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